uberPOOL Product Launch
Uber's premier carpooling innovation in Singapore, allowing riders heading in the same direction to share a ride and split the cost, accounting for 25% of Singapore's trips within first three months of launch
In June 2016, uberPOOL was announced in Singapore through an experiential, all-day event, educating riders, drivers and key opinion leaders on the product; while celebrating Uber’s role as an indispensable partner to the Singapore government in realising their goal of becoming a global ‘smart nation’ leader and creative economy pioneer.
Visually engaging, Instagram-worthy installations
Static and animated visuals, 2D and 3D interactive installations on the product, and the POOL in-app preview for attendees made it easy for guests and influencers to snap and share, and for the media to publish content across various media formats. Branding was subtle, but deliberate, with the local brand palette infused in the food, decor and giveaways.