Uber and Me
Pilot social and content series
Asia is incredibly competitive in the ride-sharing space, with tactical, promo-based communications largely informing Uber's perception as a brand
Move away from an incentive-based engagement model, build a brand that people love, and establish Uber as a reflection of everyday life and culture.
Communicate the magic and product benefits of the Uber experience through a wealth of use-cases and product benefits. The content series illustrates the types of riders who use the application on a regular basis in Singapore, with realism and playfulness.