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Communication Campaigns

Ogilvy Public Relations, Singapore

 

With many conversations taking place with hashtags, Tweets and retweets, Year on Twitter 2014 is a look back into the year's biggest moments on the real-time news sharing platform.

From Ellen’s Tweet to space travel to triumphant World Cup moments, if it happened in the world, it happened simultaneously on Twitter.

THE PROCESS

The activity was a three step process that began with concept development - singular Tweets that captured audience's imagination to fast-rising hashtags that sparked global conversations.

This was followed by analysing and employing performance data of top Twitter activity across multiple markets in Asia. Using these insights, narratives were created to allow audiences to easily consume this information.

This was followed by visibility generation amongst local and regional media such as Channel NewsAsia, The Straits Times, mUmbrella, Wall Street Journal to name a few.

 
Video Interview on Channel NewsAsia

Video Interview on Channel NewsAsia