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Corporate Rebranding

Global Power Source, Singapore

Enertect (formerly known as CellTrak) is a high-end monitoring software that was in need of a new brand identity. The activity was conducted in a series of phases that begun with establishing a creative voice via a new mascot - The Reliant Badger - signifying fearlessness, bold self expression and to convey a feeling of protection. This was followed by developing print collaterals, a brand identity kit, and a website that allows customers to identify the right product on the basis of key features to find the best fit. 

 
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