Copywriting, Editorial Design and Typography
Word are powerful tool of the business - and combining words with a strong visual, is a great way to skyrocket its effectiveness.
Presenting a mixed bag of published work and conceptual projects. Strong preference towards clean, strong layouts along with either the use of bright colors or a monochromatic scheme
During my internship with JWT, Sony Vaio was one of the key client briefs.
With a strong focus on broadcast advertising, the requirement was a storyboard for a 30 second TVC featuring their brand ambassador, Indian Actress Kareena Kapoor. During the brainstorming sessions, we came up with the concept of matching outfits to laptop skins , and the following TVC was released after a few months.