Copy of New city? Same Uber
Uber’s first regional occasion-based campaign to increase adoption and saliency across the Airports use case. Resulting in increased airport trips up to 200% in participating markets
One of our biggest opportunities across APACx approx 40M trips.
Riders throughout the region feels that Uber is expensive and unreliable in pick-up points.
Thus, they prefer to pre-book their transportation when traveling.
A xFN campaign bringing together business and consumer insights while balancing creativity and functional messaging across 8 cities in APAC
Product Demo Videos to showcase the ease and simplicity of requesting an Uber at dedicated pick-up points at local and international terminals
Contextual OOH advertisements in local and domestic airports in Ho Chi Minh, Hanoi, Jakarta, and Kuala Lumpur