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Copy of Delivering concise brand messages in an era of 140 character pitches


The digital revolution has penetrated every aspect of our communication processes. Lines between communication practices are converging and the real-time web is changing the rules as we speak. Therefore organisations require a skilled team that understands the evolving digital marketplace and can rapidly create online programs to leverage the tremendous opportunity to reach consumers directly.

Six years of educational and industry experience in communications, brand management and content creation has helped me gain exposure in building brands and driving action. 

My first client-side role was with The Asian Banker, Asia’s leading intelligence provider for the financial services industry. As Digital Media Editor, the role encompassed developing new media initiatives, whilst liaising with a network of regional banks and software providers such as HSBC, Standard Chartered, Cisco and SAP.

Subsequently I joined a power supply start-up as Business Development Manager, taking pride in the corporate re-branding of the company’s proprietary battery monitoring system. I independently managed the company re-branding, which involved overcoming market specific challenges and aligning multiple resources to address the company’s growing customer base across EMEA and APAC.

Following this, my role with Ogilvy Public Relations allowed me to combine my skill in content creation with my interest in the rapidly evolving technology landscape.

 In addition, being part of the creative fraternity at JWT has provided invaluable cross practice insights and valuable agency experience on working on accounts like PepsiCo, Sony and Nokia; followed by branding research with Hall & Partners for SingTel's recent award winning campaign.